Our world is a colourful place, and so is our brand. Our palette is full of energy and life, making all of our communications and applications pop and grab people’s attention. With our core and extended palette, our colours let us flex between a vibrant range.
To keep us vibrant and flexible, we have a core palette and an extended colour palette. Our core palette is us at our boldest and most eye-catching, while our extended colour palette helps us be more nuanced – even sophisticated on the odd occasion.
Our colour combinations are formed by the paring of a bright colour alongside its respective tint and charcoal. We use these tonal ranges in a confident way, and we never mix our different bright colours together.
The way we use colour is bold and singular. In general, we never use our dark colours outside our illustrations, or mix core colours together on the same touchpoint: we confidently use our tonal combinations. We also never colour code our product categories. Follow the guidance below for a few key tips on how we use colour.
These are some examples of how to use our colours in the best possible ways. Use these as inspiration when you’re creating something for OLX.
Here are some examples of things we should never do with our colours.
Do not mix colour themes on the same touchpoint.
Do not use the charcoal colour within the dominant part of the layout, or to emphasise the “smart choice”.
Do not create low contrast combinations.
Do not exclude the carcoal colour — charcoal should always be included.
Do not use any colours out of our colour palette.
Do not apply any effects to the colours.
Do not use gradients.
Do not use coloured typography when placed on a photographic background.
Do not use white instead of the light colour tints.
Do not use our dark colours within marketing materials — these are for use in illustrations only. Please refer to colour combinations above for guidance.
