We’ve got some great elements to play with, but without a system, our communications might get a little too crazy. Our graphic system gives us the space to be playful and flexible, but also makes sure that everything we create is consistent and unmistakably us.
Our brand is designed to move and flex. The video below captures the essence of how our key graphic systems transitions and becomes flexible.
Our graphic system is based on the idea of ‘smart choices’. Using the O’s and X’s from our logo as graphic elements, we flex and stretch, using them as backgrounds for different choices. We always represent the smart choice with the most visual emphasis — with the biggest scale and the brightest, boldest colours.
Within our system, we have three types of layout that help build every possible application of our brand. Layouts can be horizontal or vertical. They can be purely typographic, or purely graphic. Sometimes, all of the elements combine. Multiple examples of all layouts can be found below.
Within our system, we have three types of layout that help build every possible application of our brand. Layouts can be horizontal or vertical. They can be purely typographic, or purely graphic. Sometimes, all of the elements combine. Multiple examples of all layouts can be found below.
Within our system, we have three types of layout that help build every possible application of our brand. Layouts can be horizontal or vertical. They can be purely typographic, or purely graphic. Sometimes, all of the elements combine. Multiple examples of all layouts can be found below.
A selection of commonly used formats are shown below. All formats, both portrait or landscape, can use single (O, L and X), double (OL, LX, OX) or triple (OLX) layouts.
In our seasonal campaigns, communication and graphic systems should be the same as what we use year-round. However, we can focus on the copywriting and photography to reflect seasonal events or local expressions.
These are some examples of how to use our graphic system in the best possible ways. Use these as inspiration when you’re creating something for OLX.
Here are some things you should never do with our graphic system.
Do not use the ‘X’ on the left and the ‘O’ on the right. The ‘O’ and ‘X’ should always read from left to right.
Do not use a a thin graphic shape within the dominant area — this side should create emphasis by using brighter colours and a thicker graphic shape.
Do not overlap typography on top of graphics.
Do not use charcoal as a background with typography in a core colour.
Do not create completely symmetrical layouts. One side should have more emphasis than the other.
Do not use the same weight for both graphic shapes within one application.
