Logo
Our logo is a bold, playful symbol that represents a whole new world of choice and possibility. We treat it with respect – we want it to be instantly recognisable (and loved) in every country that we call home.
Our logo
Our logo is bold, friendly and playful. We can use it in solid charcoal, or reversed (white) depending on whether the background is light or dark. Please use whichever version will provide the most contrast.
Logo in colour
To bring a sense of dynamism, variety and fun to our logo, we can use it each of our core colours when it’s placed on a white background.
Logo on colour backgrounds
When placing our logo on a colour background, use the logo in charcoal or a 25% tint of the background colour.
Logo on photography
Our new brand uses lots of photography, so whenever we use it as a background, make sure our logo stands out and stays readable by only using it in white. Don't use it in any other colours when placing it on a photographic background.
Optical alignment and exclusion zone
To make sure our logo looks its best and has enough room to breathe, follow the exclusion guide below. Don’t place any other graphic elements in this zone.
To be optically aligned, align our logo to the
centre of the artboard from the left side of the ‘L’.
When placing our logo, leave a minimum
distance equal to the width of the ‘X’ around it.
In smaller applications such as app icon or favicon, leave
a distance equal to the width of the ‘L’ around the logo.
Minimum size
Our logo has been designed to work at all manner of sizes but to make sure our audience can always read it, we have defined minimum sizes. Only use the correct artwork of our logo.
100%
60%
20%
24px height
minimum size
minimum size
Logo positioning
Where we position our logo depends on the other elements we’re using in any application – such as copy or imagery. We recommend placing it at the bottom of applications but decide for yourself what looks and feels right. Below are a few tips for guidance.
Logo copy lock-ups
On occasions, such as country-specific applications, our logo will have to sit next to text. Follow the rules below to make sure we do justice to both our logo and any further information.
Campaign lock-ups
When creating a campaign hashtag or sign-off, we should apply the same ‘copy lock-up’ rules outlined above. This helps keep a clear hierarchy between our logo and any campaign promotion. In some compositions, impact can be added to the campaign sign-off by giving it its own inverted box.
Logo partnership lock-ups
Our logo could also lock-up with partner logos. The logo should use the exclusion area to be visually balanced.
Things to avoid
We know it might be tempting, but here are some things you should never do with our logo.
Do not shrink or distort our logo.
Do not rotate our logo.
Do not use our logo in a tint or change the opacity.
Do not overlap the logo on graphics.
Do not crop our logo.
Do not apply any effects to our logo.
Do not outline our logo.
Do not change the order of the letters in our logo.
Do not split into multiple colours.
Do not create custom graphics with our logo, or anything that will conflict with our logo — please refer to the guidance above for creating campaign lock-ups.
Do not change the hierarchy or proportions of the logo copy lockups.
Do not contain the logo within graphic boxes or other holding shapes.
