Our brand is designed to live in a modern, digital world. Bringing it to life in motion is a key part of how we want our customers to experience our brand. We have some key principles to follow whenever animating brand assets and marketing materials.
We have three key motion pricinples we use when animating any of our brand assets:
Our slide and scale principles are particularly useful when bringing content in and out of frame. It’s a distinctive way of introducing content and creating dynamic digital communications.
Our pulse principle can be used to bring our headlines to life, pulsing the O and X letters within them. A pulse treatment can also be applied to shapes in our graphic system, within key layouts.
Our logo is designed to represent choices — always pulsing between the O and X.
Our illustrations work brilliantly when static, but can come to life even more in motion. When animating our illustrations, we stay true to our motion principles and give them a sense of depth and life.
