Strategy
Our strategy is the articulation of our brand’s core beliefs and values. It forms the basis of everything we do; from campaign direction, to future business development.
Our proposition
Our brand proposition sums up our strategy. Resonating internally and externally; it’s something people can rally behind, tell stories with, spark action from, and become loved for. But although it inspires external communications, a proposition isn’t a tagline and shouldn’t be used as one.
WE HELP
What it means
OLX is the smart choice for all of our different audiences, from our customers to our internal teams.
Smart for the planet
With a world bursting at the seams with new stuff, we’re
making sure nothing goes to waste. Our platform shapes
global attitudes towards second-hand, and empowers
people to make their own smart choices. More
sustainable, smarter consumption starts here.
Smart for people
We use the power of community to make things happen.
With a world of knowledge, goods, and services at their
disposal, billions of people can upgrade their lives – even just
a little. From saving money, to trading up, to starting a business.
Smart for the market
We’re moving beyond classifieds as we progress into the
future. We're creating smarter tools, technologies and
experiences to help people solve real problems and
support them through some of life's biggest moves — from
taking up a new hobby to taking that next big career step.
Our brand personality
Our brand personality is how we sound and feel. It makes sure we talk and act in a way that’s interesting, consistent, and memorable.
Empowering
Provocative
Charismatic
Clever
Confident
Our key message
Every market needs a key message that tells the story of smart choices. That universal feeling of pride, of empowerment. So what does making a smart choice feel like in your local market? Is it a smile? A high-five? An odd phrase that only makes sense in your region? No one knows better than you. Below are a few examples.
English
Joe’s got itHe’s in the know/doing well
Portuguese (Brazil)
Irado!Super cool
Hinglish (Hindi+English)
SET HAIIt's set/it’s all in place
Spanish (Argentina)
La tengo claraI've got it
